四珍皇．滋補養生膠塊 Four imperial treasure, a nourishing and health preserving gelatin.
The tortoise-deer gelatin has been praised as a top-grade tonic down the ages. It’s also called four-treasure.The main medicinal materials are essence abstracted from tortoises and deer, well-chosen wolfberries, dangshen and other three kinds of medicinal materials, which are simmered on slow fire to make the gelatin. The process takes a lot of work and time. Long-term usage can prolong life. As a result, its high status as a top-grade treasure established. As recorded by Compendium of Materia Medica, tortoises and deer are both spiritual and macrobian. The head of tortoise is often hided in the belly and it leads to Ren meridian. Therefore we take its shell to enrich heart, kidney, blood and thus to nourish yin; The nose of deer often turns back to the tail and it leads to du meridian. Therefore we take its antler. The image of the brand takes a hexagon as its major core symbol, which symbolizes longevity, wealth and auspiciousness and embodies rich cultural connotation. The whole color design takes atrovirens as the dominant tone to bring about a strong atmosphere of humanism. At the same time the color is of natural, simple, sedate and distinguished charm to create a restrained, calm and elegant temperament. The complementary colors are mainly from earthly color system. The richness of life is expressed by colors of the nature. Also golden color symbolizing glory and nobleness is also adopted to sketch the contours of the phenomenon of lord of creation.
專案類型 Type｜包裝設計 Packaging
設計單位 Design Agency｜物形設計研究室
創意指導 Creative Director｜Mark Chen
攝影 Photographer｜Férguson Chang
紙張 Paper｜恆成紙業 / 巨圓紙業
印刷 Printing Technique｜Foil Stamping